Session ID: 107670

Abstract: Silos within your company can seriously affect your customers' satisfaction. While most companies have an integration solution implemented; there needs to be a clear understanding of your customers throughout their ENTIRE experience. This means all your systems have to be connected with each other in real-time to improve efficiency and avoid misunderstandings and extra paperwork. This session will dive into what a true 360 Customer View looks like; different ways it can be implemented and why real-time end-to-end integration is vital for your company's success.

Objective 1: Demonstrate an example of a true 360 Customer View

Objective 2: Show benefits from a 360 Customer View with real results

Objective 3: Understand real-time connectivity: what systems and data points are crucial for a succesful 360 view of the customer.